Audi is one of the most famous car manufacturing companies in the world. It is a German based company and it is also one of the oldest car manufacturing companies of Germany. Audi was established by August Horch in 1909. The name came from the Latin Translation of the word Horch, which in German meant 'listen'. However, the official Emblem of Audi changed from 1932. It became four rings. The reason behind it being the merging of four different companies together under one name "Audi". The four different countries were DKW, Horch, Wanderer and NSU.
After having created a strong base in China,Audi's next Asian dream is to have a string base in India too. Audi has analyzed the Indian market and wants to have a firm grip on the Indian market as well.They have also announced that they would be selling Audi TT and Audi A8 in India as well. Right now Audi has three dealers in India and they are located in Delhi, Mumbai and Bangalore.
They have also decided to start to manufacturing Audi's in India in collaboration with their sister concern Skoda. Skoda already has manufacturing units in India. That way they can cut down on costs. So at this moment Audi AG board is not think of opening manufacturing units in India. The Audi board feels that the Indian automobile market is at a very nascent stage now, which will provide them with enormous business opportunities.
They believe that this will increase their sales as new markets are always supposed to have tremendous growth rate. And more so because Audi's main USP is to cater to the rich people, they are one of the leaders in the luxury car industry. Hence as there is no Indian automobile company catering to the rich people of India , this provides Audi in India with an opportunity to cater to this particular segment of the Indian society. As the rich people of India normally looks forward to the global car manufacturers for their luxury cars.