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Chrysler 300C CRD in India

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chrysler300c

It weighs two tonnes, looks like a mini Bentley, and seemingly eats small cars for breakfast! If you happen to have a car of this description bearing down on you, rest assured, you will get out of the way. Drive the Chrysler  300C, then, and you’ll be amazed to see that even the unruly traffic in our nation’s capital develops immediate etiquette – it’s actually quite remarkable.

chrysler300cAs we reported last month, Chrysler could use the Tata Motors-Fiat JV to introduce the brand in India in an attempt to claim a piece of the ever-growing luxury car market – a potential alliance made possible by Fiat’s 20% stake in the rejuvenated Chrysler Group LLC, formed following the company’s re-emergence from US bankruptcy court after just 60 days. What better time, then, to try out what would be Chrysler’s most appropriate model presently for Indian shores?

From the Outside

Words such as ‘audacious’ and ‘imposing’ don’t really do justice to the kind of presence that the 300C really has. This is not a svelte machine, it’s a large car with broad shoulders and straight lines. Let’s just say that you wouldn’t mess with whoever’s inside – you just wouldn’t.

What’s most surprising is that the Chrysler doesn’t wallow like a traditional American luxury barge. The chassis is surprisingly stiff and responsive. The 300C turns in very well, and you can even get the car to slide a little on turn in if you’re so inclined

SRT Design 300C 001

This particular car was the diesel version of the Chrysler 300C, but looked suspiciously like the 300C SRT-8, which is a very special model indeed. SRT, which stands for Street Racing Technology, is the in-house high performance arm of Chrysler – best known for their monstrous Hemi V8 engines. The SRT-8 in question has a 6.1 liter Hemi V8 that produces 425 horsepower, and accelerates from 0 to 100km/h in under 5 seconds. The 300C CRD, instead, has a 3.0 liter, turbocharged, diesel engine producing 215 horsepower. They look eerily similar, however, courtesy of an SRT package fitted to our test car, which includes a front grille with a chromed billet aluminum shell and a Bentley-like inner mesh. It also includes massive 20-inch forged and polished 12-spoke aluminum rims that add to its already mighty presence on the road.

It really does look every bit the mini Bentley – evidenced by the number of such inquiries from the many intrigued passers-by.

chrysler300cinterior
From the Inside

chrysler300cinteriorWords such as ‘audacious’ and ‘imposing’ don’t really do justice to the kind of presence that the 300C really has. Let’s just say that you wouldn’t mess with whoever’s inside – you just wouldn’t

As you sit in the drivers’ seat, you try and take in the sheer vastness of the bonnet that stretches out in front of you – simply because of its square shape, rather than its actual dimensions mind you. The first thing that you notice in the cabin as well is that everything appears to be XXL, which is not entirely surprising if you’ve seen the individual portions in American restaurants.

The seats are throne-like and commodious to say the least, which means that they’re extremely comfortable. You tend to sink into the rear bench, and hope the journey lasts as long as possible so that you can enjoy the comforts of the 300C’s cabin. Even ordinarily small pieces of trim such as the door handles are massive, and the steering wheel has a diameter such that you feel as though you’re at the helm of a ship. The quality of materials are largely okay, but there are several pieces of hard plastic that are unworthy in what would be considered a luxury car in India.

The Chrysler makes up some lost ground, however, on the technology front. The SRT package means that this 300C comes with a 6-speaker Boston Acoustic audio system that sounds quite impressive. It also comes with 8-way electronically adjustable front seats, and a very easy to use touch screen CD/DVD infotainment system that has a 20GB inbuilt hard drive – in which you can store upto 1,600 songs and even photos. It also has front and rear side-curtain airbags, xenon HID headlamps, rain sensing wipers and a rear park assist system.

SRT Design 300C 001
On the whole, the interior is very comfortable – albeit not very exciting, as its largely grey with the exception of silver trim on the center console, as well as a smattering of imitation carbon fiber elsewhere in the cabin.

Chrysler August 4th 2010

Introduction ~ Chrysler

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Chrysler LLC is an American automobile manufacturer that has been producing automobiles since 1925 and from 1914 under the Dodge name. From 1998 to 2007, Chrysler and its subsidiaries were part of the German based DaimlerChrysler (now Daimler AG). Prior to 1998, Chrysler Corporation traded under the "C" symbol on the NYSE. Under DaimlerChrysler, the company was named "DaimlerChrysler Motors Company LLC", with its U.S. operations generally referred to as the "Chrysler Group".

On May 14, 2007 DaimlerChrysler AG announced the sale of 80.1% of Chrysler Group to American private equity firm Cerberus Capital Management, L.P., although Daimler continues to hold a 19.9% stake. It is then that the company gained its current name. The deal was finalized on August 3, 2007.

On August 6, 2007, after the announcement of the spin-off to Cerberus, the Chrysler LLC, or "The New Chrysler", unveiled a new company logo and launched its new website with a variation of the previously used Pentastar logo. Robert Nardelli also became Chairman and CEO of Chrysler under the ownership of Cerberus. Chrysler is now the world’s largest private automaker.

Chrysler June 30th 2008